Ritesh was great to work with and certainly knows this subject well. We have a complicated and unique SaaS product, and he took the time to understand it. I had read many of the well-known funnel Guru books out there, but after the time spent with Ritesh, I have a much more complete understanding, an enhanced skill set, and a workable formula to apply the strategies, tactics, and mechanics of this complex topic needed to get it right.